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surely the popularity of Jayadeva's Gg, as he had added such Sanskrit song along with the verses in traditional classical metres. 3.4. Vaisnavism in Odisha 27 The famous P膩帽car膩tra cult of India entered into Odisha from a very
ancient period and was received well from all habitats of this state." This has
been discussed in the first chapter that the worship of Vasudeva was converted
serially into Jagannatha worship. It is considered that the worship of
Jagann膩tha was established from the first cent. B.C. From that time
Vai峁ａ箛avism entered Odisha and affected the art, sculpture, literature even the
day to day life of the people of Odisha. The influence of Vai峁ａ箛avism glorified all
the arena where it has entered. 28 The fourth/fifth cent.was the period of rebirth
for Vai峁ａ箛avism. The glorious Gupta kings have made the wide circulation of the
prevalent Vai峁ａ箛avism throughout the country by their zealous efforts and royal
patronage. They were the devotees of Vi峁ａ箛u. The bright Gupta king
Samudragupta had conquered Kalinga (ancient name of the Southern Odisha)
and converted the king of Kalinga into Vai峁ａ箛avism. After that the M膩峁環ara
dynasty who were rulers of Odisha at that time declared themselves as the
Bh膩gavata and the worshippers of N膩r膩ya峁嘺. This is proved by an inscription of
that period. During 8th/9 th cent. the Bhaumakara rulers of Odisha were somehow
interested towards Buddhism. But within the 9th cent. the image V膩sudeva with
four hands was named as M膩dhava and the tradition of the worship of
27. Patnaik, Asutosh, Vai峁ａ箛ava s盲hityatattva, p.44
28. Ibid, p.46
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