Significance of Misleading advertisement
Misleading advertisement, as defined by science, involves promotional content that provides false claims about the effectiveness of treatments, particularly in Ayurveda and other traditional medicine systems like Siddha, Unani, and Homoeopathy. This type of advertising contributes to public misinformation and raises ethical concerns by misrepresenting the benefits and efficacy of herbal medicines, potentially affecting consumer safety and understanding. Addressing misleading advertisements is crucial to ensure accurate information about ASU&H drugs is communicated to the public.
The below excerpts are indicatory and do represent direct quotations or translations. It is your responsibility to fact check each reference.
The concept of Misleading advertisement in scientific sources
Misleading advertisement involves false claims about Ayurvedic treatments, leading to public misinformation and ethical issues. It encompasses deceptive marketing concerning herbal medicines, affecting consumer safety and understanding of ASU&H drugs' efficacy and benefits.
From: World Journal of Pharmaceutical Research
(1) Advertisements that make false claims about the efficacy of Ayurvedic treatments, contributing to public misinformation and ethical concerns.[1] (2) False or deceptive marketing information regarding herbal medicines that could impact consumer understanding and safety.[2]
From: Journal of Ayurveda and Integrative Medicine
(1) Promotional content that gives false information about a product's efficacy or benefits, particularly regarding Ayurveda, Siddha, Unani, and Homoeopathy (ASU&H) drugs.[3]
From: Ayushdhara journal
(1) Advertisements that provide false or exaggerated claims about the effectiveness of Ayurveda, Siddha, or Unani drugs, prohibited under Rule 170 of the Drugs and Cosmetic Rules.[4]